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Digital Marketing

Master the in-demand skills of digital marketing!

Our Digital Marketing certificate, developed in collaboration with the Digital Marketing Institute, equips aspiring marketers with the tools they need to succeed. Led by experienced ESL professionals with expertise in Digital Marketing, this course blends real-world examples with actionable strategies.

📍 Toronto
📍 Calgary
📍 Vancouver (pending approval from PTRIU)

Contact Us
Download Fact Sheet
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Learn key Digital Marketing concepts and styles
Study in Vancouver or Toronto
Develop a Digital Marketing plan with expert support
Meet and learn from top executives
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Why Study at Bayswater?

Bayswater provides global upskilling experiences that equip students with the practical skills and confidence to thrive in the future of work.

Our programmes blend real-world experience, strategic thinking, and essential soft skills to help students stand out in today’s competitive job market.

About This Course

Master digital marketing, with an introduction to basic concepts related to digital marketing within a Canadian context. Offered in Toronto, Vancouver, or Calgary, the programme is designed to support English language development while covering key areas such as SEO, social media, and content marketing.

Through guided instruction and classroom activities, students will become familiar with commonly used terminology and ideas in digital marketing. The course encourages the development of communication and collaboration skills through discussions, group activities, and guided projects.

Students will have opportunities to interact with classmates from diverse cultural backgrounds and to practise English language skills in an academic setting. This course is intended for general interest and educational enrichment and does not lead to professional certification or employment outcomes.

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18+

Age Limit

4 weeks / 60 hours

Duration

B1+

English Level Required

Frequent Start Dates

Throughout the Year

Key Facts:

• Taught by ESL professionals
• Company visit and industry guest speaker
• Group work and final presentation
• 4 weeks / 60 hours

Who is it for?

✔️ Traditional marketers looking to expand their skill set

✔️ Recent graduates eager to improve their digital skills for the job market

✔️ Small business owners looking to implement effective digital strategies

✔️ Career changers interested in switching to digital marketing roles

✔️ English learners who want to communicate professionally

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Course Syllabus

  • Introduction to Digital Marketing

  • Social Media Marketing

  • Content Marketing

  • Search Engine Optimisation (SEO)

  • Display Ads and Pay-Per-Click (PPC)

  • Email Marketing

  • Brand Storytelling

  • Website Optimisation

  • Google Analytics 4 (GA4)

  • Digital Marketing Strategy

Global Stories

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"Thanks to Bayswater's help, I had the opportunity to work at a local primary school as a volunteer."
Yuki Nakamoto
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"The course material is excellent and the teachers are fabulous! I love all of them."
Andressa Rodriguez
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"I didn't learn only French but also learned about the French culture, way of life, food and wine."
Fusako Ishikawa
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"I took classes with big names in the fashion industry and learned things I had no idea existed, expanding my horizons and opening new paths."
Joana Raffin Ancinelo
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“The teachers and staff don’t just help you because it’s their job. I felt like I was in a family, every break, every week, every weekend and all the times we went on a trip together.”
Erich K Guerra, Brazil
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“I will never forget the countless experiences that I have had in the school and with the friends I have made.”
Michelle Larios, Colombia
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"It was a fantastic experience, both the teachers and the school team were always on hand to help. The located great too. I highly recommend Bayswater to anyone who wants to do an exchange program."
Wessley from Brazil
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"I had an incredibly cool time at Bayswater and was able to improve my English skills a lot."
Nils from Switzerland
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Questions?
Get a free quote!

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DESTINATIONUnited KingdomCanadaFranceSouth AfricaCyprus
COURSESDigital MarketingInternational BusinessLuxury Brand ManagementLearn EnglishLearn FrenchAnd many more...
DISCOVERDiscover Bayswatermy.BayswaterFree English Language TestFree French Language Test
OPPORTUNITIESWork with usPartners
CONTACT167 QueenswayBayswater, London (UK)W2 4SB+44 20 7963 8474
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