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Digital Marketing

Master the essentials of digital marketing in Toronto or Vancouver. This expert-led course equips you with practical tools, actionable strategies, and industry insights to succeed in today’s fast-evolving marketing landscape.

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Download Fact Sheet
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Learn key Digital Marketing concepts and styles
Study in Vancouver or Toronto
Develop a Digital Marketing plan with expert support
Meet and learn from top executives
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Why Study at Bayswater?

Bayswater provides global upskilling experiences that equip students with the practical skills and confidence to thrive in the future of work. Our programmes blend academics with real-world experience and soft skills, to empower students to create the life they want to live.

About This Micro-Credential

Master digital marketing in Canada with expert-led lessons and real-world projects. You’ll gain the skills to create a strategic digital marketing plan, covering key areas like SEO, social media, and content marketing.

Collaborate with students from around the world, gain insights from industry leaders, and enhance your English as you gain valuable international experience to boost your career prospects.

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18+

Age Limit

4 weeks / 60 hours

Duration

B1+

English Level Required

Frequent Start Dates

Throughout the Year

Key Facts:

• Company visit and industry guest speaker
• Group project and final presentation
• Classroom lecture format
• AI generation skills included
• 4 weeks duration

Who is it for?

✔️ Traditional marketers looking to expand their skillset


✔️ Recent graduates eager to improve their digital marketing skills


✔️ Small business owners seeking to implement effective digital strategies


✔️ Career changers interested in transitioning to digital marketing


✔️ English learners aiming to communicate professionally in digital marketing

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Course Syllabus

· Introduction to Digital Marketing

· Content Marketing

· Social Media Marketing

· Search Engine Optimisation

· Paid Search (PPC) with Google Ads

· Display & Video Advertising

· Email Marketing

· Website Optimisation

· Analytics with Google Analytics

· Digital Marketing Strategy

· AI in Digital Marketing

Global Stories

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"Thanks to Bayswater's help, I had the opportunity to work at a local primary school as a volunteer."
Yuki Nakamoto
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"The course material is excellent and the teachers are fabulous! I love all of them."
Andressa Rodriguez
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"I didn't learn only French but also learned about the French culture, way of life, food and wine."
Fusako Ishikawa
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"I took classes with big names in the fashion industry and learned things I had no idea existed, expanding my horizons and opening new paths."
Joana Raffin Ancinelo
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“The teachers and staff don’t just help you because it’s their job. I felt like I was in a family, every break, every week, every weekend and all the times we went on a trip together.”
Erich K Guerra, Brazil
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“I will never forget the countless experiences that I have had in the school and with the friends I have made.”
Michelle Larios, Colombia
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"It was a fantastic experience, both the teachers and the school team were always on hand to help. The located great too. I highly recommend Bayswater to anyone who wants to do an exchange program."
Wessley from Brazil
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"I had an incredibly cool time at Bayswater and was able to improve my English skills a lot."
Nils from Switzerland
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Questions?
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DESTINATIONUnited KingdomCanadaFranceSouth AfricaCyprus
COURSESDigital MarketingInternational BusinessLuxury Brand ManagementLearn EnglishLearn FrenchAnd many more...
DISCOVERDiscover Bayswatermy.BayswaterFree English Language TestFree French Language Test
OPPORTUNITIESWork with usPartners
CONTACT167 QueenswayBayswater, London (UK)W2 4SB+44 20 7963 8474
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